The famous Poldi steelworks has existed in Kladno since 1889. It is not the oldest, but certainly the best known in the country. Many famous structures have been built with Poldi steel. It is a pity that the steelworks is not experiencing the best of times. In better years in the recent past, we had the opportunity to improve its image. That star has always symbolised the export of steel to five continents.
We redesigned the logo and visual style.
Marie Drvotová, marketing manager at Poldi
Poldi has a history that dates back three centuries.
Poldi Hütte is the continuation of the historic Czech company huti Poldi, founded as a special steel mill in 1889 in Kladno by businessman Karl Wittgenstein. In 1893, the steelworks registered its trademark, which remains valid to this day. Poldi is derived from the name of Leopoldina Wittgenstein, the founder’s wife. And ever since the company's beginnings, her silhouette has been part of the trademark. The five-pointed star wasn’t added by the Communists, as one might assume. It represents exports to five world continents. Poldi remains an international brand today. The steel formulas gradually developed at Poldi have become universally known and remain the basis for the production of special types of steel. These types of steel have become a name in and of themselves. The names of these types of steel (such as Anticorro) are still used in practice today among people for labelling a particular type or group of steel, even if produced by other companies. Just like Jeep, Hoover and Xerox, the company's name refers to its categories.
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