Your village or town may not be the most significant tourist destination or economic center of the region. Investing in your original visual identity may not make economic sense. However, as municipal representatives, you want and need to communicate effectively with your citizens or authorities. Right here and now, you can get a visual identity for your municipality completely free.
Creating a quality visual identity is usually costly. Moreover, practice shows that even many individual professional solutions for municipal visual styles often use only a few recurring motifs and are not always entirely original. Without losing utility, we could create a universal visual identity suitable for most municipalities and smaller towns. It includes a template for the logo and templates for business cards, posters, directional systems, vehicle wraps, and many other templates. The logo and templates are available in six popular colors. The system is free for municipalities registered in the system.
There are various thematic icons for the Jaroves system, and more are being created. The visual system has additional graphic elements that you can see in the examples on this page.
The universal Jaroves system has an international reach. Template sets are prepared for six base colors and any municipality in the Czech Republic or elsewhere in the world.
The Jaroves system is based on the freely distributable Lato font by Polish authors Łukasz Dziedzic and Adam Twardoch. You can find it on the website latofonts.com.
The system includes logos, graphic elements, icons, and document templates that are composed of these elements. Additional new templates are being created. With templates, you can primarily:
Visual system templates are forever completely free. Selected more complex templates may be subject to charges, but there will always be a free version of such a template. Optional services are fee-based. We will help you primarily with:
Art director of the project Zdeněk Sládek. The Jeroves project also involved Roman Plotnikov, Kristýna Kopřivová, Kateřina Synková, Marek Motalík, Jolana Petrlíková, and Adam Votoček.
Studio Protein is a Czech independent graphic studio, a founding member of the Union of Graphic Design. Zdeněk is a member of BforB Center, an expert in the Do Toho! project, or a lecturer in the Můžeš podnikat project.