Strategy and concept, brands and prisms, basis materials and data, creative assignments, titles and claims, copy, info graphics, website prototypes.
A proposal for graphic design created without genuine content won’t work. It is perfectly treacherous, because it can also be an attractive design. However, such a template can hardly support your goals. This is true for the simple fact that the actual content does not fit into pre-prepared columns.
Whether we work on the concept of the brand or on a solitary proposal, everything needs its own flow. We neither want to overwhelm the viewer nor bore them. We want to impress and convince people. Roughly or gently. Ingrained in memory. We want only good and useful things.
Content is not king – it is God. Content and its layout, when we gradually reveal to the viewer individual parts, cannot be established secondarily or somewhere else. After all, this is the most important thing. The new method in designer thought is called CONTENT+FORM.
Nejdříve naplánujeme celý projekt. To si žádá společnou konzultaci, sestavení rozsahu projektu s cenovou kalkulací a váš souhlas. S pružnými změnami projektu se počítá. Pokaždé bude mít těchto 5 momentů, jen někdy bude výraznější ten, jindy zas onen. Můžete z něj kdykoliv vystoupit.
We conduct surveys and perform analyses. We actually prefer the word “research”. We are interested in what you are doing. In what you are already doing so that you can do more things and do them better. What your competitors are doing, so that you will not have to do as much as you have been doing on your own. How people for whom you are or are not doing things either like it or dislike it. And everything related. Customer insight. Market research. Jobs&Pains. We are interested in a spreader of information, a recipient of visual resources and the surrounding environment. We look for potential problems, but mainly also opportunities. We search from a wide range of available information for use in making decisions on subsequent steps.
We give emotion or, in contrast, rationality. We set the direction. We help you with decisions whenever you are not sure. And we help you to promote good ideas. We do this, for example, at a workshop. We make sure nothing is forgotten. Creative brief. Strategy and positioning. Gains. Definition of the brand, elevator pitch, USP and other such terms that we know. The aim of each of our projects in general is to change the behaviour or opinions of the public. We will discuss what is needed for the greater success of your product or for greater support for your project.
We create the first creative proposals for contents and its form. Imagine a large brightly lit room. And it will be good if more people are present. That’s us. Without computers switched on and a pen in our hand. We use various creative methods. The first concept, sketch, prototype comes to life. We will be pleased to discuss them with you, and we will show you good ideas as they come to us.
Again and again until everything is excellent. That is how long we will carry out gradual improvement of the proposal and revise our prior design decisions prompted by other improvements. The result will be an internally and externally consistent proposal in which it is not necessary to add, remove or change anything. Content and form will battle for position.
Preprint preparation, assignment for printing, production and distribution. Coding and programming. Application realisation At this point it’s all about accuracy, not creativity. Tick tock. Good work then takes us back to the beginning.
Great, it’s done. It’s good.