Hořice wafer rolls have a rich history and an European stamp of origin. But you can’t eat a stamp. Above all, Hořice wafer rolls have a unique taste. When we made the product more visible, we celebrated success. Therefore, Petráčkovy hořické wafer rolls are available today not only at Makro and at regional distributors. They can now be found at Tesco, in Žabka shops and at other locations.
We have been taking care of the brand for a long time. We have prepared the logo, visual style and a website with calculators.
Romana Petráčková, head of the family firm Petráčkovy hořické wafer rolls
In Hořice, wafer rolls have been made for over two centuries. The recipe was reportedly brought to the region in 1812 by Emperor Napoleon's chef. Wafer rolls have been enjoyed ever since, and they are still produced by several families in Hořice. Wafer rolls gradually made a name for themselves and began to be exported all over the world. Even despite later mass production, the tradition of family production didn’t end. At the Petráčkový family, wafer rolls have been produced for several generations. Then one day it occurred to them that they could let other people discover their taste. In 1992, Josef Petráček and his wife Marcela sold their wafer rolls to the first customers and founded their own company, which is now run by a new family generation. Experienced confectioners produce individual wafer rolls by hand on a hot stove. Production using machines is not acceptable. Hořice wafer rolls and their production bear the protected geographical mark of the EU and therefore can only be produced in Hořice and its surrounding area. There are seven Czech products with this privilege.
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